"Recently we had our new building launch, we did a mailing with a silver Facebook Ads Package. Our attendance increased by 80 people on launch day! We are so ecstatic! We placed a second mailing for Back to Church Sunday with the same silver package and we are looking forward to another successful campaign."
Brian Clark, Grace Life Church

The Campaign Report is Proof!
Grace Life Church purchased the Silver Ads Package with their mailing, which averages 20,000 ad impressions. We handled everything from creating the ad to managing the ad spend. We are able to maximize Grace Life's ad spend and generated a whopping 50,000 impressions and 240 clicks together website. Pastor Brian believes the increase in attendance for their building launch was a direct result of their Facebook campaign.

Targeted Facebook & Instagram Ads are images or videos, that get shared from your church’s Facebook page that go straight to the specific groups of people that you want to reach! The exact people you want to invite will get invited to your church in their Facebook News Feed, along their Facebook sidebar, in their Instagram Feed, or in Facebook or Instagram Stories! Our Outreach Everywhere Social Media Ads team will help you analyze your community, choose the most effective ad graphics, and get those graphics in front of specific zip codes or a radius around your church to attract guests you’ve never reached before and invite them to your services!

What our expert Facebook Ads team provides with each package:

Strategy
The world of social media and best practices changes quite often and can be difficult to navigate. Our team keeps up on the latest rule changes and best practices so that your ads will be the most effective they can be.

Service
Our team will monitor your ad’s performance while it is in progress, and make adjustments to improve results if needed. Now that’s service!

Spend
One of our team’s core values is stewardship. You won’t need to worry about your ad campaign going over budget or spending too much per click on your campaign. Let our experts do what they do best, so you’ll get maximum reach for your buck.

Summary report
After your campaign runs, we’ll send you an easy-to-read report of how your ads performed so that you can share with your team and celebrate what God did through your commitment to reach your community.

You’re busy, and we respect that. Strategizing ways to reach your community takes time, and we’re here to do the work for you.

We like Facebook & Instagram Ads because they are:

• Immediately deliverable - start reaching people this week!
• Cheap per person!
• Great for multiple impressions- inviting the same person multiple times!
• Effective at getting people to respond- these messages have higher response rates & higher brand recognition rates.
• Broad-reaching- Your Outreach Facebook Ads impressions will be from 15,000 to 50,000 (average) depending on your package!

1. What should I do if we don't have a Facebook page?
   You will need to set up a Facebook page in order to run ads (you do not need an Instagram account to run ads there). You can create one in a few minutes with these steps.



2. What does it mean to give Outreach “Facebook advertiser access”?
   Granting our Facebook Ads team Advertiser Access simply means that we can create ads for your page, edit the ads, and access reports on the ads. Advertising Access does not give permission to log in as you or access to any payment information associated with your Facebook account.



3. What if we do not have an Instagram account?
   You do not need to have an Instagram account for your church to have social media ads appear on that site. Your ads will link directly to your church’s homepage.



4. When will my ads run on Facebook and Instagram, and for how long?
   For the Bronze Facebook Ads Package - Your campaign will run on Facebook up to 10 days before your event/service
   For the Silver Facebook Ads Package - Your campaign will run on Facebook and Instagram for up to 12 days before your event/service
   For the Gold Facebook Ads Package - Your campaign will run on Facebook and Instagram for up to 15 days before your event/service



5. How many people on Facebook and Instagram will see my ads?
   Your ads will run on Facebook and or/Instagram with an average of 15,000 to 50,000 impressions (total number of views on your ad) depending on the ad package you choose.



6. How will I know if visitors are coming because of the Facebook Ad?
   While not every visitor wants to be acknowledged as being new to your church, you could ask visitors who do fill out a community card or pick up a visitor gift how they heard about your church. After your event, your social media ad coordinator will send you a report on how many people saw your ad, clicked on it and went to your website.



7. Can I customize my Facebook Ads?
   The Facebook Ad images are created by our expert team to meet Facebook's requirements (less than 20% text) and to provide maximum performance for your church. The ad text that appears above the ad graphic is customized by you during the order process.



8. Can I choose more than one ad?
   The Gold Ads package provides two ads that run on BOTH Facebook and Instagram.



9. Can I have a copy of the Facebook Ad so I can post it to my website or share it on my personal social media pages?
   Yes. A file of your ad will be sent to you after you approve it.



10. What is the best way to follow up with people who comment or like my Facebook Ads?
    Responding to people who comment on your ads is an important way to start a conversation and create online engagement. In addition, it will help your ads continue to be successful through Facebook. Try to have someone on your staff respond and answer comments and questions as quickly as possible. Also ask people who respond to your ads to LIKE your church’s page; this will increase your reach.



11. Who will see my Facebook Ads?
    Your ads will run on Facebook and/or Instagram for 10-15 days depending on the ad package you choose.



12. Does it work?
    Yes! We’ve received several great stories about how effective Facebook ads are to get people to respond to church invitations and raise awareness of the church in their community.



13. What is the best way to follow up with people who comment or like my Facebook Ads?
    Your ads will run on Facebook and/or Instagram for 10-15 days depending on the ad package you choose..

It’s the most effective marketing spend you can make!

Studies show that multiple touches (or impressions) of a message provides higher response rates and brand recognition. By mailing a postcard and then targeting the same area with Facebook invitations, you will be able to reach your community multiple times on multiple channels. Your Outreach Everywhere Facebook Ad’s impressions will be from 15,000 to 50,000 (average) depending on your package!

Includes:

• 1 Facebook ad using an Outreach design
• Averaging 5,000 individuals reached*
• Average of 200 clicks to your church website*
• Average 20,000 impressions (total number of views on your ad)*
• 10 day campaign that runs up to your “Event Date Being Advertised“
• Detailed summary of your campaign's performance

*Estimated engagement. Final results depend on population density.