Yes, Outreach has exclusively designed the Smart Mail solution to combine the power of direct mail, emails, texting, and social ads for greater Kingdom impact. You won’t find another solution that will produce better results and help your church reach more people.

Yes, it's completely free! Thanks to our partnership with Gloo, we offer free texting services. This includes setting you up with a free phone number through a Gloo account. Don't worry – our team is here to assist you every step of the way, from setup to ongoing support. We provide helpful how-to videos and free training sessions to ensure you get the most out of this service.

There are two types of QR codes we offer: one that links to web pages and another that opens a text message (SMS QR code). When scanned, the SMS QR code opens the texting app on a phone with a pre-filled keyword, such as 'Visitor'. This keyword can trigger an automated texting series that you can fully customize to engage with your recipients over time. This will increase the effectiveness of your direct mail invitation and allow you to connect via text with potential visitors.

A texting series is a sequence of pre-written messages automatically sent to recipients over a designated period, chosen by you. For example, scanning a QR code could initiate a series starting with a welcome message like, "Thank you for reaching out! This is Your Church Name Here. How can we pray for you?" These series are customizable, and our support team is available to guide you through the setup and customization process.

That's fantastic! If you already have someone managing social media at your church, we're here to support them or even collaborate with them to maximize your outreach efforts. Your team can run your own social media ads to the area where the direct mail invitations will be landing. Many churches choose to let our team run the social ads that are connected to a direct mail campaign so that the imagery matches, the target audience is the same and the timing happens when the invitations are sent. Our team has helped thousands of churches achieve impactful results through social media strategies, and we're eager to share our expertise to help you reach more people for Jesus.

Tracking the impact of your SmartMail campaign is crucial. We will provide your church an informed delivery report showing how many people received an email, opened it and clicked over to your website. You will also know how many people scanned the QR code on your postcard and started a texting conversation with your church. To know how many people responded to your direct mail invitation we recommend including a free offer when someone brings the postcard to your welcome center, or asking guests what influenced their visit on your physical or digital connection cards. Questions like, "Did you see our postcard or social media ad?" can help guests recall the various touchpoints that led them to your church. This approach underscores the effectiveness of multiple interactions in reaching and engaging your audience.

No, it's not mandatory to include a social media ad with your mailing. However, adding one can significantly enhance your campaign's effectiveness by providing multiple touchpoints. When you choose a social media package, we use the same designs as your postcard for the ad and target the people who will receive your postcards. When someone clicks on your Facebook/Instagram ad, it will take them to your website to learn more about your church.

Whether your church is small or large, we understand the importance of stewarding your resources wisely. Our packages are fully customizable to meet your specific needs and budget constraints. Partnering with you to make a meaningful impact in your community is central to our mission, regardless of the size of your church. We're committed to helping you achieve your goals and extend your reach for Jesus.

Absolutely! If that works better for you, we’re happy to use whatever QR code you’d like that ties to your existing texting platform.

Absolutely, Smart Mail is a great investment for your church. By combining targeted direct mail, emails, texting, and social media, Smart Mail helps you attract more visitors than any other solution. Studies show that the average giving per person, including children, in a church is $1,000 per year. If even one family joins your church from your mailing, it will more than cover the financial investment. More importantly, Smart Mail enables your church to reach new people in the community, many of whom may come to know Jesus.